Come In For A Blenz Coffee - Leave With A Date!

by George Moen

Now there is a competitive advantage if I have ever heard of one! And soon

( starting Feb 1, 2011 ) we are going to do exactly that at our Blenz Coffee

Stores across British Columbia. It is call the Blenz Red Band Promotion and

the program was inspired by a young lady by the name of Yuliya Talmazan.

So here is how it all happened. She connects thru Twitter with a direct

message and say's hi and she has this marketing idea she wanted to bounce

of me. Typically this is always done by our marketing department but some-

thing just told me do take the meeting myself. She told me later that she

had no idea I would meet her and within a few days she was in my office

telling about this cool promotion.

The old saying goes "If you keep doing the same thing - you will get the

same results" and I am looking at our brand and saying you know we want

to be different so let's start doing some different stuff. This totally fits the

program.

A coffee place today is a lot of things. It's a place to get a drink. some food

, have a meeting , park your butt between meetings and a lot more. Over

the years it is a place to hang out and also meet a new person ( date ) and

simply connect. Social media is starting to support even a deeper connection

you can see that big time with Foursquare. The Foursquare So Media platform

has really taken hold in our operations...we have mayors! If you want to learn

more about this cool engagement

tool check it out.

So we went to work and started to scope out the promotion and build the

Blenz Red Band program and has this taken a life of it's own. Now it has

become a major promotion and is what we called a complete "Integrated

Marketing" initiative with a lot of moving parts. So I got to thinking why

not talk about that and while we running this promotion I will drop the odd

blog about what and how we are doing it and specifically how we are using

many aspects of Social Media in support.

You see I am convinced that Social Media is a game changer. More

importantly individuals and small companies can use the power of Social

Media and have a huge impact both on sales and their bottom line. Never

before in the history of business has the tools been made available to

compete globally and or locally for the SME / SOHO markets.

All that said..many are still trying to figure it all out and how it works.

Well we will share some of that with you over the next 5 weeks. I will dive

into some of the components and you can track this online. Will it work...

sure hope so! But ask me in March. ( you will know I have posted by

notices popping up in the my twitter account ).

Check out Blenz Red Band Here: http://blenzredband.com/

George C ya on the side of this one ;)

Everything about me is here: http://www.georgemoen.tel