George Moen

George Moen

George Moen  //  George Moen: http://www.georgemoen.tel

 
May 4 / 7:44am

Part 4: Blenz Protein Shake Launch - How We Use Dot Tel In Marketing

by George Moen
Part 4: Blenz Protein Shake Launch - How We Use Dot Tel 

First, I want to provide some background on .Tel.  Dot Tel ( .tel )
is one of the newest high level domains that came out in 2009.
It is many things, but I usually explain it as the world's first digital
business card.

Previous Post on Why I got a .Tel here:

We found that a .Tel was an important factor in improving our SEO
particularly with Google.  We think it is the http://www.blenzcoffee.tel
that helped us to to the top of the search engines for the key words
- Coffee Franchise. ( google.ca ).

Check out Google:  Search Coffee Franchise.

There are many benefits to have a .Tel in your marketing mix and
one of them is the ease of which you can run in with current promotions.

Over the next few days we will update each of or store pages ( like the 
sample below )...with our protein shake info and providing the link to the
Twitter contest page.  The idea is to first, have new folks follow us on
Twitter to build our Twitter following and second provide an opportunity to
have folks participate in mentioning our brand on the Twitter social media
platform.

Blenz Store - Horseshoe Bay Sample:

See previous Post on how we use Twitter in Contests:

We have been building out our .Tel over the past number of months and 
it continues to impress us with the traffic it helps generate.  You can see
the number of links this has generated back to our brand.

Search Google:  blenzcoffee.tel and you get the picture.

I have to thank Webnames and the folks  @ Telnic ( the owners of .Tel )
for their on going support.  It only costs $20.00 per year for both domain
registration and hosting.  There is no better money spent in marketing than
this platform...period.  

There is a lot of confusion and Dot Com fatigue and as a result .Tel is 
still our best kept marketing secret.  We won't have this all to ourselves 
for much longer...( this post does not help that ;) .  

Check Out Webnames - They rock and are a great help in shaping this 
part of our marketing efforts: Telnic is the group behind the .Tel Domain 
( based in the UK ).

See Telnic:          http://www.telnic.org/

Blenz .Tel:           http://www.blenzcoffee.tel

George .Tel:         http://www.georgemoen.tel

In simple terms drop the $20.00 to protect both your personal and 
company brands.  I know how much the ROI is for us and do not 
plan any projects with out it.  ( see Metro Blenz News Squad )

We are still finding useful ways to work the .Tel into our various 
business processes and marketing efforts.  So there you have it
the .Tel stuff.

Note: If you live in the Vancouver area there is a Dot Tel Meetup 
group where you can learn from some of the top folks in the area.
( great networking also ;)

Part V - Soon.