Scott Stratten - The Best Marketing Tip He Never Gave!

by George Moen

In December of 2010 I have the privilege to sit on a Panel

with Scott Stratten @unmarketing & Gillian Shaw @gillianshaw

and we talked about Social Media..I had a blast going back

and forth with these two fine minds!

Typically when I speak or do panels I arrive early to get a

feel for the audience and event. I got there just in time to

see Scott do his presentation and he was great..the guy

knows his stuff. Get his book its worth the investment

in your marketing efforts.

Details Here: http://unmarketing.my-library.georgemoen.tel/

However the great marketing tip I took away was not from

the talk or the book ( I do use many ) but was what he said

about the use of cell phones during the talk. He said take

them out, tweet, post, do facebook or even blog what ever

and if you like something talk about it in real time. So like

many in the room I did. Who does that..all our life we are

told to put the dam things away. I instantly saw the marketing

brilliance. I could not wait to try and see if it worked for me.

Well I did not have to wait long.

Fast forward to Jan 27, 2011. I am the keynote at the

Vernon Chamber of Commerce @vernonchamber and after

the audience was told to put their phones away and on

silent I start my speech going against my hosts requests

( they were OK in the end ). I gave them all permission to take

out their phones of what ever model and if you use social media

post in real time during my speech. Out comes the phones on

mass. I mean I look around the room earlier and many

are doing the "sneak under the table check" ( anyway..

come on.... we know we all do it at some point ;)

Here is the good news...I can show you what happen as

a result of this new experiment in Social Media. It is really

cool and I have to tell you this will be incorporated into all

my presentations. It is good for the hosts, in this case

the Vernon Chamber of Commerce and it is good for me

because I am getting real time feedback and testimonials.

( I would never get most of this anyway ). We both got a

ton more of brand extension, they got as much if not more

from my talk as a result and I got a lot of feedback I can

share in the future. Here are couple of links that really

give you a feel of what I am talking about.

The Host: http://bit.ly/hUE4VA

The Feedback: http://bit.ly/g5KjUi

The Twitter Stream: Search http://bit.ly/ea7Gab

#Vernon George Moen ( It's Impressive )

I got great blog feedback, Pictures of the event and a lot

of brand recognition on both facebook and twitter.

As a speaker I can provide a lot more value to host and

their audience can share with even a wider audience the

benefits they are bringing to their members and community.

I did not count the number of impressions and views but

it is safe to say it is the 10's of K or 100's of K with the

amount of posts and RT's on Twitter.

We are in a different time and we have a vast tool kit at our

fingertips...time to break some rules :) We intend to do

that at our #BlenzRedBand Launch on Feb 1, 2011 in Yaletown

Check Out: http://www.blenzredband.com

Event: http://on.fb.me/hvjprt Feb 1, 2011 5:00 PM

Posting / Tweeting / Foursquare all in facetime join us for yet

another grand Social Media experiment.

Special Note to the folks in Vernon. If you have any content

I have miss and want a link on the Feedback page let me know

and I will get you up there and besides link backs are good

for your SEO..:)

Again thanks to the team @ Vernon Chamber of Commerce,

President Deb Leroux of Harris Flowers and a special thank

to Val Trevis who reached out to me via Social Media, built

this relationship and brought me to Vernon...had a blast!

George Moen